8 Steps to Raising Money: Measuring your financial impact
Complete Your Assessment. Be specific:
- Who you are going to serve?
- Exactly how many will benefit?
- How will they benefit?
- How will you measure the program’s impact?
- How long will the program continue?
- What will you need to accomplish your goals?
- What will be the cost of each item you need?
Map Your Stakeholders:
- Know what your community can afford to give.
- List your stakeholders.
- Create a fundraising pyramid.
- Fill-in prospects on the pyramid.
- Circulate the prospect list to your stakeholders.
- Ask stakeholders to expand the prospect list.
Identify Your Competition:
- Learn about groups similar to yours in your area.
- Find out if they are holding fundraising campaigns.
- Examine how their campaigns are similar and different from yours.
Identify Naysayers:
- Find out if someone is likely to work against your efforts.
- Develop a plan to overcome naysayers.
- Consider joining forces with other groups that share your goals.
Choose a Fundraiser:
- Does the size of the fundraiser match your goals?
- Is it something that your group can handle?
- Does it utilize the strengths of your members, both as individuals and as a group?
- Will the fundraiser also raise positive public awareness of your organization?
Establish a Timeline:
- Know when you have to have the campaign completed.
- List all required tasks.
- Work backward from the campaign completion date, listing the order in which all tasks must be started and finished.
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